Ma has mostly disappeared from public view, prompting nervous speculation about his safety. The metric Alibaba uses, gross merchandise volume, has no standard definition, giving the company latitude to choose the result it reports.)Īlibaba’s co-founder Jack Ma was once a regular sight at the Singles Day evening gala, performing card tricks with Scarlett Johansson and posing onstage with Daniel Craig.
11 but also in the 10 days leading up to it. (Alibaba has already begun quietly rejiggering the meaning of its marquee Singles Day number: Last year, the sales figure it disclosed was the total value of orders not just during the 24 hours of Nov. Tung demurred, saying only that the company’s focus had shifted from pure sales growth to “sustainable growth.”Īn Alibaba spokeswoman also declined to say this week whether the company would announce a sales figure after the event.
When asked whether Alibaba would continue the tradition this year, Mr. One mainstay of Singles Day has been Alibaba’s announcement of its blowout final sales figure, which invariably tops the previous year’s blowout number by a prodigious margin. “We must leverage the power of 11.11 to encourage sustainable development and promote inclusiveness to consumers, merchants and partners across our ecosystem,” Alibaba’s chief marketing officer, Chris Tung, declared last month.
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